by Ingrid Archer | Feb 2, 2011 | Geen categorie
Most managers can’t stop talking about the importance of customer relations. When asked about the position of customer experience within the company it is clear that management does not put its money where its mouth is. Philips is a nice exception to this rule. Arne...
by Ingrid Archer | Jan 31, 2011 | Geen categorie
It was not a fun time when all consumers lost their trust in financial advisors during the insurance crisis a while back. For insurance company Cardif (BNP Paribas Assurance) this was the moment to jump on the bandwagon and regain the trust of its customers by getting...
by Ingrid Archer | Nov 17, 2010 | Geen categorie
At the B2B Marketing Forum in 2010 Seth Godin was our keynote speaker and spotONvision had the opportunity to interview Seth Godin exclusively. Have a look at the video. Seth Godin in an interview with Shimon Ben Ayoun from spotONvision talking about what to do with...
