by Ingrid Archer | Mar 4, 2016 | Marketing Research
What defines a positive B2B customer contact experience? What expectations do B2B customers have? And how do preferences differ across industries? Each year, TNS NIPO conducts a benchmark survey in collaboration with SPOTONVISION. This year’s theme was B2B...
by Ingrid Archer | Feb 1, 2016 | ABM
In many B2B organizations, large (international) accounts contribute a substantial proportion of total revenue and profitability. To retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing...
by Ingrid Archer | Feb 4, 2015 | Content Marketing
MIn 2012 we spoke to Vincent Hooplot, then the Marketing Director at Robeco, about implementing B2B Content Marketing strategies for business relations. Vincent discussed the key conditions for successfully integrating content marketing into Robeco’s broader...
by Ingrid Archer | Jan 27, 2015 | Customer Experience
How do you place your customer at the centre of things and embrace customer centricity in B2B? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on...
by Ingrid Archer | Jan 16, 2015 | Customer Experience
The B2B Marketing Forum will be held on March 17th in Utrecht, and Marije van Donselaar, Marketing Strategy Manager at Nuon Business, will discuss how to create a customer-minded organisation in B2B. She will explore how companies can transform from a sales-driven,...
