by Ingrid Archer | Jan 29, 2014 | Sales and Marketing
Ahead of the B2B Marketing Forum 2014, Shimon Ben Ayoun from SPOTONVISION spoke with Laura Patterson to discuss the relevance of B2B marketing. Laura’s career began twenty years ago in sales, and now she is a marketing consultant. Laura is a marketing pioneer,...
by Ingrid Archer | Mar 14, 2013 | B2B Marketing Forum
17.20 uur: That’s all folks We zijn klaar voor vandaag! Een dag vol goede adviezen voor/over B2B marketing. Ging het allemaal te snel vandaag? Lees het allemaal nog eens rustig terug op deze blog. En dan is het nu tijd voor een borrel… 16.55 uur: De...
by Ingrid Archer | Feb 11, 2013 | Sales and Marketing
In preparation for the B2B Marketing Forum, Shimon Ben Ayoun from SPOTONVISION interviewed Mike Volpe, CMO at HubSpot. Mike is one of the keynote speakers for the event and will be sharing his thoughts on his ‘love story’ approach to inbound marketing, which is the...
by Ingrid Archer | Jan 20, 2013 | Content Marketing
Proactive B2B marketing takes courage, creativity, and the willingness to challenge the status quo. According to Roel Haanappel, business marketer at UNIT4, marketers today are overwhelmed by reactive tasks from sales – resulting in a lack of long-term vision....
by Ingrid Archer | Dec 20, 2012 | Customer Experience, Sales and Marketing
B2B buying behaviour is often far from rational. Nick Southgate – a behavioural economist and philosopher – reveals how psychological shortcuts, social proof, and decision fatigue drive business purchases. Nick teaches at the School of Life, where he runs...
