by Ingrid Archer | Feb 9, 2016 | Geen categorie
It’s time for a new vlog in our series of the B2B Marketing Forum 2016. This time Paul Ligtenberg and Willemijn Schneyder, founders of Numer8, will present more about agile in marketing. Willemijn and Paul tell you all about agile in marketing, why agile is so...
by Ingrid Archer | Feb 2, 2016 | Geen categorie
The B2B Marketing Forum 2016 is the annual marketing event that you don’t want to miss. This year’s theme is customer growth. This year’s chairman is Lars Sorensen. Watch his special message and join us on Thursday the 17th of March in De Fabrique in...
by Ingrid Archer | Feb 1, 2016 | Geen categorie
In many B2B-organisations large (international) accounts contribute to a substantial proportion of total revenue and profitability. In order to retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based...
by Ingrid Archer | Feb 4, 2015 | Geen categorie
In 2012 we spoke to Vincent Hooplot, at that time the Marketing Director at Robeco, about the implementation of a new content marketing approach for business relations. Vincent spoke about the conditions needed to successfully implement content marketing. Robeco...
by Ingrid Archer | Jan 27, 2015 | Geen categorie
How do you place your customer in the centre of things? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on March 17th. The main theme is...
