by Ingrid Archer | Jan 16, 2015 | Geen categorie
The B2B Marketing Forum will be held on March 17th in Utrecht. Marije van Donselaar, Marketing Strategy Manager at Nuon Business in The Netherlands, will be one of the speakers. Her conviction is that the customer should take the leading role. Yes, also in B2B...
by Ingrid Archer | Jan 8, 2015 | Geen categorie
spotONvision’s survey on B2B marketing performance management Increasingly marketing directors are being measured based on performance metrics but only a few marketers can prove their value through numbers. To gain better insight in today’s state of affairs in B2B...
by Ingrid Archer | Nov 24, 2014 | Geen categorie
About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us. His main message – two years back – was that marketing will...
by Ingrid Archer | Oct 14, 2014 | Geen categorie
In maart van dit jaar won Philips Lighting met de campagne ‘Nieuw licht op oude meesters’ de B2B Marketing Award 2014. In navolging hiervan presenteren het B2B Marketing Forum en Philips Lighting gezamenlijk At the Speed of Light, een gratis inspiratiemiddag voor...
by Ingrid Archer | Mar 11, 2014 | Geen categorie
In the run-up to the B2B Marketing Forum on March 13th, Shimon Ben Ayoun (spotONvision) spoke to Lisa Redekop. Lisa is Global Head of Sales Academy, Learning & Enablement at Thomson Reuters. Lisa leads the global sales enablement team within Marketing, that is...