by Ingrid Archer | Mar 1, 2012 | Customer Experience
If you want to genuinely engage clients in the B2B space, you need more than a checklist. According to Steven van Belleghem, expert in conversation marketing and author of The Conversation Manager and The Conversation Company, marketers must go beyond channels and...
by Ingrid Archer | Mar 16, 2011 | B2B Marketing Forum
~ Campagne ‘Nationale-Nederlanden in gesprek met de ondernemer’ door publiek tot winnaar verkozen ~ Amstelveen – 16 maart 2011, Verzekeraar Nationale-Nederlanden heeft dinsdag de B2B Marketing & Communicatie Award in de wacht gesleept. Deze award, die voor...
by Ingrid Archer | Mar 11, 2011 | Sales and Marketing
Wil Wurtz sees the gap between sales and marketing as the biggest challenge for B2B marketers. But thinking about it a bit more, he comes to more and more gaps in organisations keeping them from offering relevant marketing content to (potential) customers. Wurtz is...
by Ingrid Archer | Feb 2, 2011 | Customer Experience
Most managers can’t stop talking about the importance of customer relations. When asked about the position of customer experience within the company it is clear that management does not put its money where its mouth is. Philips is a nice exception to this rule. Arne...
by Ingrid Archer | Jan 31, 2011 | Content Marketing
It was not a fun time when all consumers lost their trust in financial advisors during the insurance crisis a while back. For insurance company Cardif (BNP Paribas Assurance) this was the moment to jump on the bandwagon and regain the trust of its customers by getting...
