by Ingrid Archer | Mar 10, 2014 | Geen categorie
– Canon Nederland, DSM Engineering Plastics and Philips Lighting on stage on 13 March – The B2B Marketing Award will be handed out during the B2B Marketing Forum in Utrecht on 13 March. An expert jury has disclosed which three B2B cases have a chance to...
by Ingrid Archer | Mar 7, 2014 | Geen categorie
How do B2B buyers decide on large investments? Any sales or marketing professional would like to have more insights in this process. In the annual Dutch survey for the B2B-community, by spotONvision and TNS NIPO, we looked at B2B-investments of more than €100.000,-....
by Ingrid Archer | Feb 25, 2014 | Geen categorie
In the run-up to the B2B marketing forum on March 13, Shimon Ben Ayoun (spotONvision) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in...
by Ingrid Archer | Feb 19, 2014 | Geen categorie
by Heike Neumann, Marketing Manager Oracle Marketing Cloud We all know that sales and marketing should work hand in hand. But in the daily business life, it often seems one is sitting in the train and the other is standing on the platform – in between the gap. Mostly...
by Ingrid Archer | Jan 29, 2014 | Geen categorie
In the run-up to the B2B marketing forum 2014 Shimon Ben Ayoun (spotONvision) spoke to expert and keynote speaker Laura Patterson. Her carrier started twenty years ago in sales and now she is marketing consultant. Laura is a marketing pioneer and is recognized as a...