Account-based marketing meets AI: inside the first European ABM Forum in Amsterdam
The energy at the European ABM Forum was unmatched! From AI-powered strategies to ABM success stories, we’re sharing the must-know insights to elevate your B2B marketing game. Don’t miss these highlights!
ABM success at T-Systems: from pilot to real client impact
Discover the path to ABM success with insights from Sascha Steiner, ABM Lead at T-Systems. Learn how bold pilots, leadership buy-in, and client-centric strategy created lasting impact. Don’t miss his session at the European ABM Forum in Amsterdam!
From 2014 to Today: How Fujitsu is transforming ABM (and why being brave is key)
Discover the key to ABM success with insights from Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu. Learn how bravery, AI, and strategic alignment drive sustainable ABM growth. Don’t miss her session at the European ABM Forum!
Account-Based Marketing: key insight from Ivy Vanderheyden
Discover the key to Account-Based Marketing (ABM) success with insights from Ivy Vanderheyden, VP of Marketing at LR Benelux. Learn how strategic collaboration, clear goal-setting, and organizational alignment can transform your ABM approach!
Deal-Based Marketing success: insights from Salesforce
Discover how deal-based marketing bridges the gap between sales and marketing with insights from Tim. Learn how shared KPIs, strategic collaboration, and personalized engagement drive high-value deals and revenue growth!
B2B customer contact: how to make it personal and efficient
What defines a positive B2B customer contact experience? What expectations do B2B customers have? And how do preferences differ across industries? Each year, TNS NIPO conducts a benchmark survey in collaboration with SPOTONVISION. This year's theme was B2B customer...
Account Based Marketing: win and retain key accounts
In many B2B organizations, large (international) accounts contribute a substantial proportion of total revenue and profitability. To retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing...
B2B Marketing Forum 2016: Behind the scenes of the event
The B2B Marketing Forum 2016 is one of the most anticipated events in the marketing world. To stay ahead of the curve, make sure you join us on Thursday, March 17th at DeFabrique in Utrecht. This event offers attendees an exciting behind-the-scenes experience. It...
B2B Content Marketing: Robeco’s success and achievements
MIn 2012 we spoke to Vincent Hooplot, then the Marketing Director at Robeco, about implementing B2B Content Marketing strategies for business relations. Vincent discussed the key conditions for successfully integrating content marketing into Robeco's broader business...