by Ingrid Archer | Feb 2, 2016 | Geen categorie
The B2B Marketing Forum 2016 is the annual marketing event that you don’t want to miss. This year’s theme is customer growth. This year’s chairman is Lars Sorensen. Watch his special message and join us on Thursday the 17th of March in De Fabrique in...
by Ingrid Archer | Feb 1, 2016 | Geen categorie
In many B2B-organisations large (international) accounts contribute to a substantial proportion of total revenue and profitability. In order to retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based...
by Seth James Haringa | Jan 29, 2016 | Geen categorie
The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the spotONvision team tells you all about the upcoming event, the B2B...
by Ingrid Archer | Feb 4, 2015 | Geen categorie
In 2012 we spoke to Vincent Hooplot, at that time the Marketing Director at Robeco, about the implementation of a new content marketing approach for business relations. Vincent spoke about the conditions needed to successfully implement content marketing. Robeco...
by Ingrid Archer | Jan 27, 2015 | Geen categorie
How do you place your customer in the centre of things? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on March 17th. The main theme is...
by Ingrid Archer | Jan 16, 2015 | Geen categorie
The B2B Marketing Forum will be held on March 17th in Utrecht. Marije van Donselaar, Marketing Strategy Manager at Nuon Business in The Netherlands, will be one of the speakers. Her conviction is that the customer should take the leading role. Yes, also in B2B...