Blog
Sales & Marketing – Mind the gap, or better close it!
by Heike Neumann, Marketing Manager Oracle Marketing Cloud We all know that sales and marketing should work hand in hand. But in the daily business life, it often seems one is sitting in the train and the other is standing on the platform – in between the gap. Mostly...
B2B Marketers need a new marketing mix
What priority does data quality have in your marketing strategy? spotONvision interviews to Kees Henniphof, Senior Manager New Customers at ServiceNow. Kees is one of the speakers at the B2B Marketing Forum this year. According to Kees data should be top priority....
Love story between marketing and sales? It’s all about revenues
Last week I interviewed Kieran Flanagan. Kieran will be visiting The Netherlands in March to speak at our B2B Marketing Forum. US-based company Hubspot has been very successful in creating a love story between marketing and sales and has faced revenues growth of more...
The relevance of B2B marketing in the boardroom
In the run-up to the B2B marketing forum 2014 Shimon Ben Ayoun (spotONvision) spoke to expert and keynote speaker Laura Patterson. Her carrier started twenty years ago in sales and now she is marketing consultant. Laura is a marketing pioneer and is recognized as a...
The importance of mutual understanding between marketing and sales in B2B
Alignment between marketing and sales pays off: it generates more new clients with fewer leads, more turnover and better client retention. It is with good reason that we hear more and more often that a good relationship between marketing and sales is essential. This...
How Marketing proves its business value at Iron Mountain
Recently I had a conversation with Paul Doody, VP Sales and Marketing at Iron Mountain. What intrigued me is the fact that his role combines 2 almost rivalry departments -at least in some B2B organizations Sales and Marketing are not best of friends-. As a VP Sales...
Issued today: Business Buyer Insights 2013
Today, at the B2B Marketing Forum in Amsterdam, we're launching the new report Business Buyer Insights 2013 by spotONvision and TNS-NIPO. It's not always easy for B2B marketers to understand the buyer and understand how the buyer makes decisions. “Why is someone...
B2B Marketing Forum 2013 liveblog
17.20 uur: That's all folks We zijn klaar voor vandaag! Een dag vol goede adviezen voor/over B2B marketing. Ging het allemaal te snel vandaag? Lees het allemaal nog eens rustig terug op deze blog. En dan is het nu tijd voor een borrel... 16.55 uur: De uitreiking van...
The end of segmentation in B2B
Segmenting your marketing efforts is a must, but you have to do it right says John Watton of Silverpop. You need to ensure you know all about your customer so you can offer him customized marketing collateral.