by Ingrid Archer | Feb 25, 2014 | Geen categorie
In the run-up to the B2B marketing forum on March 13, Shimon Ben Ayoun (spotONvision) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in...
by Ingrid Archer | Feb 19, 2014 | Geen categorie
by Heike Neumann, Marketing Manager Oracle Marketing Cloud We all know that sales and marketing should work hand in hand. But in the daily business life, it often seems one is sitting in the train and the other is standing on the platform – in between the gap. Mostly...
by Shimon Ben Ayoun | Feb 17, 2014 | Geen categorie
What priority does data quality have in your marketing strategy? spotONvision interviews to Kees Henniphof, Senior Manager New Customers at ServiceNow. Kees is one of the speakers at the B2B Marketing Forum this year. According to Kees data should be top priority....
by Shimon Ben Ayoun | Feb 6, 2014 | Geen categorie
Last week I interviewed Kieran Flanagan. Kieran will be visiting The Netherlands in March to speak at our B2B Marketing Forum. US-based company Hubspot has been very successful in creating a love story between marketing and sales and has faced revenues growth of more...
by Ingrid Archer | Jan 29, 2014 | Geen categorie
In the run-up to the B2B marketing forum 2014 Shimon Ben Ayoun (spotONvision) spoke to expert and keynote speaker Laura Patterson. Her carrier started twenty years ago in sales and now she is marketing consultant. Laura is a marketing pioneer and is recognized as a...
by Ingrid Archer | Jan 15, 2014 | Geen categorie
Alignment between marketing and sales pays off: it generates more new clients with fewer leads, more turnover and better client retention. It is with good reason that we hear more and more often that a good relationship between marketing and sales is essential. This...
