by Ingrid Archer | Jan 15, 2014 | Geen categorie
Alignment between marketing and sales pays off: it generates more new clients with fewer leads, more turnover and better client retention. It is with good reason that we hear more and more often that a good relationship between marketing and sales is essential. This...
by Ingrid Archer | Mar 14, 2013 | Geen categorie
Today, at the B2B Marketing Forum in Amsterdam, we’re launching the new report Business Buyer Insights 2013 by spotONvision and TNS-NIPO. It’s not always easy for B2B marketers to understand the buyer and understand how the buyer makes decisions. “Why is...
by Ingrid Archer | Mar 14, 2013 | Geen categorie
17.20 uur: That’s all folks We zijn klaar voor vandaag! Een dag vol goede adviezen voor/over B2B marketing. Ging het allemaal te snel vandaag? Lees het allemaal nog eens rustig terug op deze blog. En dan is het nu tijd voor een borrel… 16.55 uur: De...
by Ingrid Archer | Mar 6, 2013 | Geen categorie
While we all hear that we should segment our marketing efforts, John Watton, director of marketing of behavioural marketing automation company Silverpop in Europe, wants us to go above and beyond. At the B2B Marketing Forum on 14 March his talk has the interesting...
by Ingrid Archer | Feb 26, 2013 | Geen categorie
With all the hype about content marketing online, it seems as if it’s a new trend in marketing. The truth is, that even though the importance of online content for SEO and social media has put a new focus on content, the concept of marketing through content has been...
