Exciting times in Business-to-Business marketing and communication have arrived. New tools, technologies and tactics are transforming the way marketers engage with prospects and turn these engagements into revenue. B2B marketers focus more and more on lead strategies to engage the decision makers.
According to the latest figures of Forrester Research, B2B buyers find their way through the buyer journey for 66 to 90% of the journey by themselves, before reaching out to any vendor. This makes the role of Marketing much bigger than before, as marketing own a big part of the puzzle to generate leads, to nurture, to qualify and to hand over to sales colleagues.
And that’s how we decided on the theme of the B2B Marketing Forum 2013 ‘The Great Journey: from lead to customer’. All sessions during the Forum connect with the subthemes of ‘The Great Journey: from lead to customer’:
During the Forum we’ll give answers to questions like:
Are you ready to join us in The Great Journey on March 14th 2013? Register now as an Early Bird before 31st December 2012 and claim 200 EUR discount.