by Shimon Ben Ayoun | Mar 24, 2025 | ABM, B2B Marketing Forum
Account-based marketing (ABM) has evolved from a trend into an essential strategy for navigating today’s complex B2B buying landscape. According to SPOTONVISION ABM success experts Ingrid Archer and Tamara den Hartog, ABM is no longer optional – it’s fundamental...
by Shimon Ben Ayoun | Mar 24, 2025 | ABM, B2B Marketing Forum
At the recent European ABM Forum 2025, attendees got a rare behind-the-scenes look at what it really takes to build a scalable, high-performing Account-Based Marketing (ABM) strategy. One standout example was the Adyen ABM strategy, offering key takeaways for B2B...
by Shimon Ben Ayoun | Mar 19, 2025 | ABM, B2B Marketing Forum
At this year’s European ABM Forum, Reena Jagtap, Global ABX Vertical Strategy Manager at Henkel, will share how the brand is evolving from traditional Account-Based Marketing (ABM) to a more customer-centric Account-Based Experience (ABX) approach – powered by...
by Shimon Ben Ayoun | Mar 11, 2025 | ABM, B2B Marketing Forum
Account-Based Marketing (ABM) is more than just a trend – it represents a fundamental shift in how businesses engage with high-value customers. Luisa Alzola Wegmüller, ABM Lead for EMEA-LATAM at Roche Diagnostics, recently shared how the Roche ABM strategy...
by Beheerder | Jan 29, 2016 | B2B Marketing Forum
The B2B Marketing Forum 2016 is one of the most anticipated events in the marketing world. To stay ahead of the curve, make sure you join us on Thursday, March 17th at DeFabrique in Utrecht. This event offers attendees an exciting behind-the-scenes experience. It...
by Ingrid Archer | Mar 14, 2013 | B2B Marketing Forum
17.20 uur: That’s all folks We zijn klaar voor vandaag! Een dag vol goede adviezen voor/over B2B marketing. Ging het allemaal te snel vandaag? Lees het allemaal nog eens rustig terug op deze blog. En dan is het nu tijd voor een borrel… 16.55 uur: De...
