by Shimon Ben Ayoun | Feb 26, 2026 | ABM, European ABM Forum 2026
In a recent discussion, Shimon Ben Ayoun, co-founder of SPOTONVISION, spoke with Lisa Ocharo, ABM Manager at Merck Group, about one of the most persistent barriers to ABM success: internal commercial engagement. Their conversation focused on why alignment often stalls...
by Shimon Ben Ayoun | Feb 24, 2026 | ABM, European ABM Forum 2026
An upcoming session at the European ABM Forum in Amsterdam aims to move account-based marketing from theory into practice. In a discussion with Shimon Ben Ayoun, Tamara den Hartog and Ingrid Archer of SPOTONVISIONoutlined what senior marketers and sales leaders can...
by Shimon Ben Ayoun | Feb 19, 2026 | ABM, European ABM Forum 2026
The acceleration paradox: shorter journeys, same winners Economic uncertainty is widely assumed to slow purchasing decisions. The data suggests a different pattern. “We expected buying journeys to take longer. But the opposite has occurred.” Many buying processes are...
by Shimon Ben Ayoun | Feb 12, 2026 | ABM, European ABM Forum 2026, Geen categorie
In global B2B marketing, ABM teams face a recurring challenge: how to scale what works while remaining relevant to local markets. This tension shows up in account selection debates, inconsistent measurement, and the push-pull between global governance and regional...
by Shimon Ben Ayoun | Feb 5, 2026 | ABM, European ABM Forum 2026
Account-Based Marketing looks straightforward on a slide. In reality, it only works when sales sees marketing as a true partner, not as a supporting function that arrives too late to influence outcomes. Ahead of the European ABM Forum (Amsterdam, 26 March 2026),...
by Shimon Ben Ayoun | Jan 29, 2026 | ABM, European ABM Forum 2026
Account-Based Marketing is a long-term play, until a deal moment changes everything. When an RFP lands, buying groups expand, timelines compress, and internal deal teams suddenly grow. Without a shared account narrative, the customer experience risks fragmenting just...
by Tamara den Hartog | Oct 24, 2025 | ABM
At SPOTONVISION, we help B2B marketing and sales teams drive growth through insight, creativity, and technology. With strategy and execution as well as with our B2B Vision Academy, including our Account-based marketing (ABM) Training, we guide professionals in...
by Maïa Hemkes | Apr 9, 2025 | ABM, European ABM Forum 2025
You could feel it right from the start. The buzz of early-morning arrivals, the quick-fire greetings between familiar faces, and the low hum of a room filled with anticipation. On 3 April 2025, over 200 B2B marketers and sales leaders gathered in Amsterdam for the...
by Shimon Ben Ayoun | Mar 28, 2025 | ABM, Case study
Looking for real-world ABM success in an enterprise setting? At the upcoming European ABM Forum in Amsterdam, Sascha Steiner, ABM Lead at T-Systems, will share how he launched an Account-Based Marketing programme from scratch. His journey from a single pitch to a...
by Shimon Ben Ayoun | Mar 24, 2025 | ABM, B2B Marketing Forum
Account-based marketing (ABM) has evolved from a trend into an essential strategy for navigating today’s complex B2B buying landscape. According to SPOTONVISION ABM success experts Ingrid Archer and Tamara den Hartog, ABM is no longer optional – it’s fundamental...
