by Shimon Ben Ayoun | Mar 11, 2025 | ABM, B2B Marketing Forum
Account-Based Marketing (ABM) is more than just a trend – it represents a fundamental shift in how businesses engage with high-value customers. Luisa Alzola Wegmüller, ABM Lead for EMEA-LATAM at Roche Diagnostics, recently shared how the Roche ABM strategy...
by Shimon Ben Ayoun | Mar 5, 2025 | ABM, Case study
Unlocking succes with Account-Based Marketing: key insights from Ivy Vanderheyden Account-Based Marketing (ABM) success is within reach for any B2B team willing to align marketing and sales. ABM has become a game-changer for B2B companies aiming to drive efficiency...
by Ingrid Archer | Feb 1, 2016 | ABM
In many B2B organizations, large (international) accounts contribute a substantial proportion of total revenue and profitability. To retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing...
