by Maïa Hemkes | Apr 9, 2025 | ABM, European ABM Forum 2025
You could feel it right from the start. The buzz of early-morning arrivals, the quick-fire greetings between familiar faces, and the low hum of a room filled with anticipation. On 3 April 2025, over 200 B2B marketers and sales leaders gathered in Amsterdam for the...
by Shimon Ben Ayoun | Mar 28, 2025 | ABM, Case study
Looking for real-world ABM success in an enterprise setting? At the upcoming European ABM Forum in Amsterdam, Sascha Steiner, ABM Lead at T-Systems, will share how he launched an Account-Based Marketing programme from scratch. His journey from a single pitch to a...
by Shimon Ben Ayoun | Mar 24, 2025 | ABM, B2B Marketing Forum
Account-based marketing (ABM) has evolved from a trend into an essential strategy for navigating today’s complex B2B buying landscape. According to SPOTONVISION ABM success experts Ingrid Archer and Tamara den Hartog, ABM is no longer optional – it’s fundamental...
by Shimon Ben Ayoun | Mar 24, 2025 | ABM, B2B Marketing Forum
At the recent European ABM Forum 2025, attendees got a rare behind-the-scenes look at what it really takes to build a scalable, high-performing Account-Based Marketing (ABM) strategy. One standout example was the Adyen ABM strategy, offering key takeaways for B2B...
by Shimon Ben Ayoun | Mar 19, 2025 | ABM, B2B Marketing Forum
At this year’s European ABM Forum, Reena Jagtap, Global ABX Vertical Strategy Manager at Henkel, will share how the brand is evolving from traditional Account-Based Marketing (ABM) to a more customer-centric Account-Based Experience (ABX) approach – powered by...
by Shimon Ben Ayoun | Mar 19, 2025 | ABM, Case study
ABM success at Fujitsu didn’t happen overnight. Account-Based Marketing (ABM) is often talked about as a modern strategy, but for companies like Fujitsu, it’s been a journey nearly a decade in the making. Ahead of the European ABM Forum, I had the pleasure of sitting...
