by Shimon Ben Ayoun | Feb 24, 2026 | ABM, European ABM Forum 2026
An upcoming session at the European ABM Forum in Amsterdam aims to move account-based marketing from theory into practice. In a discussion with Shimon Ben Ayoun, Tamara den Hartog and Ingrid Archer of SPOTONVISIONoutlined what senior marketers and sales leaders can...
by Shimon Ben Ayoun | Feb 19, 2026 | ABM, European ABM Forum 2026
The acceleration paradox: shorter journeys, same winners Economic uncertainty is widely assumed to slow purchasing decisions. The data suggests a different pattern. “We expected buying journeys to take longer. But the opposite has occurred.” Many buying processes are...
by Shimon Ben Ayoun | Feb 12, 2026 | ABM, European ABM Forum 2026, Geen categorie
In global B2B marketing, ABM teams face a recurring challenge: how to scale what works while remaining relevant to local markets. This tension shows up in account selection debates, inconsistent measurement, and the push-pull between global governance and regional...
by Shimon Ben Ayoun | Feb 5, 2026 | ABM, European ABM Forum 2026
Account-Based Marketing looks straightforward on a slide. In reality, it only works when sales sees marketing as a true partner, not as a supporting function that arrives too late to influence outcomes. Ahead of the European ABM Forum (Amsterdam, 26 March 2026),...
by Shimon Ben Ayoun | Jan 29, 2026 | ABM, European ABM Forum 2026
Account-Based Marketing is a long-term play, until a deal moment changes everything. When an RFP lands, buying groups expand, timelines compress, and internal deal teams suddenly grow. Without a shared account narrative, the customer experience risks fragmenting just...
