by Maïa Hemkes | Apr 9, 2025 | ABM, European ABM Forum
You could feel it right from the start. The buzz of early-morning arrivals, the quick-fire greetings between familiar faces, and the low hum of a room filled with anticipation. On 3 April 2025, over 200 B2B marketers and sales leaders gathered in Amsterdam for the...
by Shimon Ben Ayoun | Mar 28, 2025 | ABM, Case study
Looking for real-world ABM success in an enterprise setting? At the upcoming European ABM Forum in Amsterdam, Sascha Steiner, ABM Lead at T-Systems, will share how he launched an Account-Based Marketing programme from scratch. His journey from a single pitch to a...
by Shimon Ben Ayoun | Mar 19, 2025 | ABM, Case study
ABM success at Fujitsu didn’t happen overnight. Account-Based Marketing (ABM) is often talked about as a modern strategy, but for companies like Fujitsu, it’s been a journey nearly a decade in the making. Ahead of the European ABM Forum, I had the pleasure of sitting...
by Shimon Ben Ayoun | Mar 5, 2025 | ABM, Case study
Unlocking succes with Account-Based Marketing: key insights from Ivy Vanderheyden Account-Based Marketing (ABM) success is within reach for any B2B team willing to align marketing and sales. ABM has become a game-changer for B2B companies aiming to drive efficiency...
by Shimon Ben Ayoun | Mar 3, 2025 | Case study
In today’s competitive B2B landscape, aligning marketing and sales is crucial. In this exclusive interview, Tim Navis-Vonsée, Marketing Director Netherlands at Salesforce, shares insights on deal-based marketing success and how it strenghtens Salesforce’s ABM...
by Ingrid Archer | Mar 4, 2016 | Marketing Research
What defines a positive B2B customer contact experience? What expectations do B2B customers have? And how do preferences differ across industries? Each year, TNS NIPO conducts a benchmark survey in collaboration with SPOTONVISION. This year’s theme was B2B...
by Ingrid Archer | Feb 1, 2016 | ABM
In many B2B organizations, large (international) accounts contribute a substantial proportion of total revenue and profitability. To retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing...
by Beheerder | Jan 29, 2016 | B2B Marketing Forum
The B2B Marketing Forum 2016 is one of the most anticipated events in the marketing world. To stay ahead of the curve, make sure you join us on Thursday, March 17th at DeFabrique in Utrecht. This event offers attendees an exciting behind-the-scenes experience. It...
by Ingrid Archer | Feb 4, 2015 | Content Marketing
MIn 2012 we spoke to Vincent Hooplot, then the Marketing Director at Robeco, about implementing B2B Content Marketing strategies for business relations. Vincent discussed the key conditions for successfully integrating content marketing into Robeco’s broader...
by Ingrid Archer | Jan 27, 2015 | Customer Experience
How do you place your customer at the centre of things and embrace customer centricity in B2B? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on...
