by Shimon Ben Ayoun | Feb 5, 2026 | ABM, European ABM Forum 2026
Account-Based Marketing looks straightforward on a slide. In reality, it only works when sales sees marketing as a true partner, not as a supporting function that arrives too late to influence outcomes. Ahead of the European ABM Forum (Amsterdam, 26 March 2026),...
by Shimon Ben Ayoun | Jan 29, 2026 | ABM, European ABM Forum 2026
Account-Based Marketing is a long-term play, until a deal moment changes everything. When an RFP lands, buying groups expand, timelines compress, and internal deal teams suddenly grow. Without a shared account narrative, the customer experience risks fragmenting just...
by Tamara den Hartog | Oct 24, 2025 | ABM
At SPOTONVISION, we help B2B marketing and sales teams drive growth through insight, creativity, and technology. With strategy and execution as well as with our B2B Vision Academy, including our Account-based marketing (ABM) Training, we guide professionals in...
by Maïa Hemkes | Apr 9, 2025 | ABM, European ABM Forum 2025
You could feel it right from the start. The buzz of early-morning arrivals, the quick-fire greetings between familiar faces, and the low hum of a room filled with anticipation. On 3 April 2025, over 200 B2B marketers and sales leaders gathered in Amsterdam for the...
by Shimon Ben Ayoun | Mar 28, 2025 | ABM, Case study
Looking for real-world ABM success in an enterprise setting? At the upcoming European ABM Forum in Amsterdam, Sascha Steiner, ABM Lead at T-Systems, will share how he launched an Account-Based Marketing programme from scratch. His journey from a single pitch to a...
by Shimon Ben Ayoun | Mar 24, 2025 | ABM, B2B Marketing Forum
Account-based marketing (ABM) has evolved from a trend into an essential strategy for navigating today’s complex B2B buying landscape. According to SPOTONVISION ABM success experts Ingrid Archer and Tamara den Hartog, ABM is no longer optional – it’s fundamental...
by Shimon Ben Ayoun | Mar 24, 2025 | ABM, B2B Marketing Forum
At the recent European ABM Forum 2025, attendees got a rare behind-the-scenes look at what it really takes to build a scalable, high-performing Account-Based Marketing (ABM) strategy. One standout example was the Adyen ABM strategy, offering key takeaways for B2B...
by Shimon Ben Ayoun | Mar 19, 2025 | ABM, B2B Marketing Forum
At this year’s European ABM Forum, Reena Jagtap, Global ABX Vertical Strategy Manager at Henkel, will share how the brand is evolving from traditional Account-Based Marketing (ABM) to a more customer-centric Account-Based Experience (ABX) approach – powered by...
by Shimon Ben Ayoun | Mar 19, 2025 | ABM, Case study
ABM success at Fujitsu didn’t happen overnight. Account-Based Marketing (ABM) is often talked about as a modern strategy, but for companies like Fujitsu, it’s been a journey nearly a decade in the making. Ahead of the European ABM Forum, I had the pleasure of sitting...
by Shimon Ben Ayoun | Mar 11, 2025 | ABM, B2B Marketing Forum
Account-Based Marketing (ABM) is more than just a trend – it represents a fundamental shift in how businesses engage with high-value customers. Luisa Alzola Wegmüller, ABM Lead for EMEA-LATAM at Roche Diagnostics, recently shared how the Roche ABM strategy...
