by Shimon Ben Ayoun | Mar 12, 2026 | ABM, European ABM Forum 2026
The strategic shift facing B2B marketers Shimon Ben Ayoun, co-founder of SPOTONVISION, recently spoke with Nick Mason, CEO and co-founder of Turtl, about how account-based marketing will evolve over the coming years and what that means for B2B leaders today. As Mason...
by Shimon Ben Ayoun | Mar 12, 2026 | ABM, European ABM Forum 2026
Many B2B teams assume that when a deal stalls or disappears, a competitor has stepped in. In reality, that is often not the case. Deals frequently collapse because the buying group cannot reach a confident decision. In a recent conversation with Shimon Ben Ayoun,...
by Shimon Ben Ayoun | Mar 12, 2026 | European ABM Forum 2026
Enterprise ABM teams often face the challenge of doing more with less: managing multiple accounts, regions, and stakeholders while still delivering personalised, high-impact campaigns. In a recent discussion, Shimon Ben Ayoun, co-founder of SPOTONVISION, spoke with...
by Shimon Ben Ayoun | Mar 6, 2026 | ABM, European ABM Forum 2026
Personalization in B2B marketing has never been simpler. Artificial intelligence can automate outreach and content at scale, yet senior marketers must distinguish between convenience and meaningful relevance. Edwina Dendler, CMO at Prismic, explores this distinction...
by Shimon Ben Ayoun | Mar 6, 2026 | ABM, European ABM Forum 2026
At the upcoming European ABM Forum in Amsterdam on 26 March, Ingrid Archer and Robert Norum will open the event with a keynote titled Shift left, shift right: The new ABM playbook for 2026. In a recent conversation with Shimon Ben Ayoun, co-founder of SPOTONVISION,...
by Shimon Ben Ayoun | Feb 26, 2026 | ABM, European ABM Forum 2026
In a recent discussion, Shimon Ben Ayoun, co-founder of SPOTONVISION, spoke with Lisa Ocharo, ABM Manager at Merck Group, about one of the most persistent barriers to ABM success: internal commercial engagement. Their conversation focused on why alignment often stalls...
by Shimon Ben Ayoun | Feb 24, 2026 | ABM, European ABM Forum 2026
An upcoming session at the European ABM Forum in Amsterdam aims to move account-based marketing from theory into practice. In a discussion with Shimon Ben Ayoun, Tamara den Hartog and Ingrid Archer of SPOTONVISIONoutlined what senior marketers and sales leaders can...
by Shimon Ben Ayoun | Feb 19, 2026 | ABM, European ABM Forum 2026
The acceleration paradox: shorter journeys, same winners Economic uncertainty is widely assumed to slow purchasing decisions. The data suggests a different pattern. “We expected buying journeys to take longer. But the opposite has occurred.” Many buying processes are...
by Shimon Ben Ayoun | Feb 12, 2026 | ABM, European ABM Forum 2026, Geen categorie
In global B2B marketing, ABM teams face a recurring challenge: how to scale what works while remaining relevant to local markets. This tension shows up in account selection debates, inconsistent measurement, and the push-pull between global governance and regional...
by Shimon Ben Ayoun | Feb 5, 2026 | ABM, European ABM Forum 2026
Account-Based Marketing looks straightforward on a slide. In reality, it only works when sales sees marketing as a true partner, not as a supporting function that arrives too late to influence outcomes. Ahead of the European ABM Forum (Amsterdam, 26 March 2026),...
