by Shimon Ben Ayoun | Feb 6, 2014 | Sales and Marketing
Last week, I interviewed Kieran Flanagan to learn about marketing and sales alignment in B2B. Kieran, visiting The Netherlands in March to speak at our B2B Marketing Forum, shared how HubSpot, a US-based company, a US-based company, created a love story between...
by Ingrid Archer | Jan 29, 2014 | Sales and Marketing
Ahead of the B2B Marketing Forum 2014, Shimon Ben Ayoun from SPOTONVISION spoke with Laura Patterson to discuss the relevance of B2B marketing. Laura’s career began twenty years ago in sales, and now she is a marketing consultant. Laura is a marketing pioneer,...
by Ingrid Archer | Feb 11, 2013 | Sales and Marketing
In preparation for the B2B Marketing Forum, Shimon Ben Ayoun from SPOTONVISION interviewed Mike Volpe, CMO at HubSpot. Mike is one of the keynote speakers for the event and will be sharing his thoughts on his ‘love story’ approach to inbound marketing, which is the...
by Ingrid Archer | Dec 20, 2012 | Customer Experience, Sales and Marketing
B2B buying behaviour is often far from rational. Nick Southgate – a behavioural economist and philosopher – reveals how psychological shortcuts, social proof, and decision fatigue drive business purchases. Nick teaches at the School of Life, where he runs...
by Ingrid Archer | Mar 11, 2011 | Sales and Marketing
Wil Wurtz sees the gap between sales and marketing as the biggest challenge for B2B marketers. But thinking about it a bit more, he comes to more and more gaps in organisations keeping them from offering relevant marketing content to (potential) customers. Wurtz is...
