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B2B customer contact: how to make it personal and efficient

B2B customer contact: how to make it personal and efficient

by Ingrid Archer | Mar 4, 2016 | Marketing Research

What defines a positive B2B customer contact experience? What expectations do B2B customers have? And how do preferences differ across industries? Each year, TNS NIPO conducts a benchmark survey in collaboration with SPOTONVISION. This year’s theme was B2B...

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