by Ingrid Archer | Jan 27, 2015 | Customer Experience
How do you place your customer at the centre of things and embrace customer centricity in B2B? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on...
by Ingrid Archer | Jan 16, 2015 | Customer Experience
The B2B Marketing Forum will be held on March 17th in Utrecht, and Marije van Donselaar, Marketing Strategy Manager at Nuon Business, will discuss how to create a customer-minded organisation in B2B. She will explore how companies can transform from a sales-driven,...
by Ingrid Archer | Dec 20, 2012 | Customer Experience, Sales and Marketing
B2B buying behaviour is often far from rational. Nick Southgate – a behavioural economist and philosopher – reveals how psychological shortcuts, social proof, and decision fatigue drive business purchases. Nick teaches at the School of Life, where he runs...
by Ingrid Archer | Mar 1, 2012 | Customer Experience
If you want to genuinely engage clients in the B2B space, you need more than a checklist. According to Steven van Belleghem, expert in conversation marketing and author of The Conversation Manager and The Conversation Company, marketers must go beyond channels and...
by Ingrid Archer | Feb 2, 2011 | Customer Experience
Most managers can’t stop talking about the importance of customer relations. When asked about the position of customer experience within the company it is clear that management does not put its money where its mouth is. Philips is a nice exception to this rule. Arne...
