by Ingrid Archer | Feb 4, 2015 | Content Marketing
MIn 2012 we spoke to Vincent Hooplot, then the Marketing Director at Robeco, about implementing B2B Content Marketing strategies for business relations. Vincent discussed the key conditions for successfully integrating content marketing into Robeco’s broader...
by Ingrid Archer | Jan 20, 2013 | Content Marketing
Proactive B2B marketing takes courage, creativity, and the willingness to challenge the status quo. According to Roel Haanappel, business marketer at UNIT4, marketers today are overwhelmed by reactive tasks from sales – resulting in a lack of long-term vision....
by Ingrid Archer | Jan 31, 2011 | Content Marketing
It was not a fun time when all consumers lost their trust in financial advisors during the insurance crisis a while back. For insurance company Cardif (BNP Paribas Assurance) this was the moment to jump on the bandwagon and regain the trust of its customers by getting...
by Ingrid Archer | Nov 17, 2010 | Content Marketing
At the B2B Marketing Forum in 2010 Seth Godin was our keynote speaker and spotONvision had the opportunity to interview Seth Godin exclusively. Have a look at the video. Seth Godin in an interview with Shimon Ben Ayoun from spotONvision talking about what to do with...
