Discovering the value of loyal clients in B2B
Philips is focussing on transforming its loyal clients into mabassadors. This has led them to have higher revenues based on higher Net Promoter Scores
Regaining trust via social media in B2B Marketing
Cardif solved a trust schism by engaging business and consumers via social media resolving in a proactive approach in marketing communications
Video Interview with Seth Godin
At the B2B Marketing Forum in 2010 Seth Godin was our keynote speaker and spotONvision had the opportunity to interview Seth Godin exclusively. Have a look at the video. Seth Godin in an interview with Shimon Ben Ayoun from spotONvision talking about what to do with...