Roche ABM Strategy: from pilot projects to scalable success
Discover how the Roche ABM strategy grew from pilot projects to a scalable program – driven by shared KPIs, sales advocacy, and data-powered customer engagement.
Account-Based Marketing: key insight from Ivy Vanderheyden
Discover the key to Account-Based Marketing (ABM) success with insights from Ivy Vanderheyden, VP of Marketing at LR Benelux. Learn how strategic collaboration, clear goal-setting, and organizational alignment can transform your ABM approach!
Deal-Based Marketing success: insights from Salesforce
Discover how deal-based marketing bridges the gap between sales and marketing with insights from Tim. Learn how shared KPIs, strategic collaboration, and personalized engagement drive high-value deals and revenue growth!
B2B customer contact: how to make it personal and efficient
What defines a positive B2B customer contact experience? What expectations do B2B customers have? And how do preferences differ across industries? Each year, TNS NIPO conducts a benchmark survey in collaboration with SPOTONVISION. This year's theme was B2B customer...
Account Based Marketing: win and retain key accounts
In many B2B organizations, large (international) accounts contribute a substantial proportion of total revenue and profitability. To retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing...
B2B Marketing Forum 2016: Behind the scenes of the event
The B2B Marketing Forum 2016 is one of the most anticipated events in the marketing world. To stay ahead of the curve, make sure you join us on Thursday, March 17th at DeFabrique in Utrecht. This event offers attendees an exciting behind-the-scenes experience. It...
B2B Content Marketing: Robeco’s success and achievements
MIn 2012 we spoke to Vincent Hooplot, then the Marketing Director at Robeco, about implementing B2B Content Marketing strategies for business relations. Vincent discussed the key conditions for successfully integrating content marketing into Robeco's broader business...
Customer centricity: what B2B can learn from B2C
How do you place your customer at the centre of things and embrace customer centricity in B2B? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on...
Game change in B2B: the way to a customer-minded organisation
The B2B Marketing Forum will be held on March 17th in Utrecht, and Marije van Donselaar, Marketing Strategy Manager at Nuon Business, will discuss how to create a customer-minded organisation in B2B. She will explore how companies can transform from a sales-driven,...