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Proactive B2B Marketing: Get off your chair and kick some ass

Proactive B2B Marketing: Get off your chair and kick some ass

by Ingrid Archer | Jan 20, 2013 | Content Marketing

Proactive B2B marketing takes courage, creativity, and the willingness to challenge the status quo. According to Roel Haanappel, business marketer at UNIT4, marketers today are overwhelmed by reactive tasks from sales – resulting in a lack of long-term vision....

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