European ABM Forum: Fueling ABM innovation in Europe

Join a growing network of 1.500+ professionals shaping the future of ABM – through events, content and collaboration.

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The Forum will return on March 26, 2026, Amsterdam

Welcome to the European ABM Forum

The European ABM Forum is where B2B marketing, sales, and revenue leaders from across Europe come together to explore the power of account-based marketing (ABM) in driving business growth. Hosted by B2B Marketing Forum and B2BMarketing.net, the event offers a dynamic space for learning, networking, and practical inspiration – focused on the strategies, tools, and real-world insights that make ABM work. Whether you’re launching ABM or scaling it across teams, the forum helps you move forward with clarity and confidence.

Our mission

To bring together Europe’s leading B2B professionals to unlock the full potential of ABM and AI through collaboration and knowledge sharing – empowering organizations to build stronger customer relationships, spark innovation, and grow with purpose.

European ABM Forum 2025

The European ABM Forum 2025 united B2B marketing and sales leaders from across Europe to explore the transformative power of AI and account-based marketing (ABM) in building stronger connections, boosting engagement, and driving growth.

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Who will you be connecting with at the European ABM Forum?

The European ABM Forum is designed for forward-thinking B2B professionals driving growth through alignment and innovation. It’s the go-to event for CMOs and marketing leaders shaping strategic direction, ABM practitioners looking to sharpen their craft, revenue operations and demand generation experts focused on performance, and sales leaders committed to deeper customer engagement. If you believe in the power of targeted, insight-driven marketing, this is where you belong.

Looking to sharpen your ABM game?

Explore our latest insights, strategies, and best practices to help you take your ABM approach to the next level.

Account-based marketing meets AI: inside the first European ABM Forum in Amsterdam

The energy at the European ABM Forum was unmatched! From AI-powered strategies to ABM success stories, we’re sharing the must-know insights to elevate your B2B marketing game. Don’t miss these highlights!

ABM success at T-Systems: from pilot to real client impact

Discover the path to ABM success with insights from Sascha Steiner, ABM Lead at T-Systems. Learn how bold pilots, leadership buy-in, and client-centric strategy created lasting impact. Don’t miss his session at the European ABM Forum in Amsterdam!

Ingrid Archer en Tamara den Hartog bespreken SPOTONVISION ABM success tijdens het European ABM Forum 2025 in Amsterdam.

ABM Success Secrets from SPOTONVISION: Expert Insights for B2B Marketing Leaders

Discover SPOTONVISION ABM success tips from Ingrid Archer and Tamara den Hartog to align sales and marketing and avoid common B2B pitfalls.

Ricky Wolff and Paul van Keeken discuss the Adyen ABM strategy at the European ABM Forum 2025.

How Adyen Built a Scalable ABM Strategy: Insights from the European ABM Forum 2025

Discover how the Adyen ABM strategy scaled globally using AI, team alignment, and agile frameworks – shared live at the European ABM Forum 2025.

Reena Jagtap of Henkel shares insights on the Henkel ABX strategy at the European ABM Forum 2025 in Amsterdam.

Henkel ABX Strategy: elevating customer experience with AI

Discover how the Henkel ABX strategy blends AI with customer-centricity to elevate B2B experiences—featuring insights from Reena Jagtap ahead of the European ABM Forum.

From 2014 to Today: How Fujitsu is transforming ABM (and why being brave is key)

Discover the key to ABM success with insights from Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu. Learn how bravery, AI, and strategic alignment drive sustainable ABM growth. Don’t miss her session at the European ABM Forum!

Luisa Wegmüller presents the Roche ABM strategy transformation at the European ABM Forum 2025.

Roche ABM Strategy: from pilot projects to scalable success

Discover how the Roche ABM strategy grew from pilot projects to a scalable program – driven by shared KPIs, sales advocacy, and data-powered customer engagement.

Account-Based Marketing: key insight from Ivy Vanderheyden

Discover the key to Account-Based Marketing (ABM) success with insights from Ivy Vanderheyden, VP of Marketing at LR Benelux. Learn how strategic collaboration, clear goal-setting, and organizational alignment can transform your ABM approach!

Account Based Marketing: win and retain key accounts

In many B2B organizations, large (international) accounts contribute a substantial proportion of total revenue and profitability. To retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based Marketing...

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