Account-based marketing meets AI: inside the first European ABM Forum in Amsterdam
The energy at the European ABM Forum was unmatched! From AI-powered strategies to ABM success stories, we’re sharing the must-know insights to elevate your B2B marketing game. Don’t miss these highlights!
ABM success at T-Systems: from pilot to real client impact
Discover the path to ABM success with insights from Sascha Steiner, ABM Lead at T-Systems. Learn how bold pilots, leadership buy-in, and client-centric strategy created lasting impact. Don’t miss his session at the European ABM Forum in Amsterdam!
ABM Success Secrets from SPOTONVISION: Expert Insights for B2B Marketing Leaders
Discover SPOTONVISION ABM success tips from Ingrid Archer and Tamara den Hartog to align sales and marketing and avoid common B2B pitfalls.
How Adyen Built a Scalable ABM Strategy: Insights from the European ABM Forum 2025
Discover how the Adyen ABM strategy scaled globally using AI, team alignment, and agile frameworks – shared live at the European ABM Forum 2025.
Henkel ABX Strategy: elevating customer experience with AI
Discover how the Henkel ABX strategy blends AI with customer-centricity to elevate B2B experiences—featuring insights from Reena Jagtap ahead of the European ABM Forum.
From 2014 to Today: How Fujitsu is transforming ABM (and why being brave is key)
Discover the key to ABM success with insights from Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu. Learn how bravery, AI, and strategic alignment drive sustainable ABM growth. Don’t miss her session at the European ABM Forum!
Roche ABM Strategy: from pilot projects to scalable success
Discover how the Roche ABM strategy grew from pilot projects to a scalable program – driven by shared KPIs, sales advocacy, and data-powered customer engagement.
Account-Based Marketing: key insight from Ivy Vanderheyden
Discover the key to Account-Based Marketing (ABM) success with insights from Ivy Vanderheyden, VP of Marketing at LR Benelux. Learn how strategic collaboration, clear goal-setting, and organizational alignment can transform your ABM approach!
Deal-Based Marketing success: insights from Salesforce
Discover how deal-based marketing bridges the gap between sales and marketing with insights from Tim. Learn how shared KPIs, strategic collaboration, and personalized engagement drive high-value deals and revenue growth!