The fastest way to earn a “seat at the table” in ABM (and keep it)
, Katrin Marquardt (Kyndryl) explains how she earned marketing a true seat at the account table. Learn how ABM and Pursuit Marketing work together, how to win trust with insight, and how AI can give your team clarity from day one.
Resilient ABM in 2026: Why ABM and Deal-Based Marketing win together
Ahead of the European ABM Forum (Amsterdam, 26 March 2026), Ulrike Wanner (NTT DATA) shares how combining long-term ABM with short-term Deal-Based Marketing keeps teams aligned and customer experiences consistent.
ABM & AI: Why the future of Account-based marketing needs artificial intelligence
Discover how AI can enhance account-based marketing and how an ABM training makes AI opportunities practical and tangible.
Account-based marketing meets AI: inside the first European ABM Forum in Amsterdam
The energy at the European ABM Forum was unmatched! From AI-powered strategies to ABM success stories, we’re sharing the must-know insights to elevate your B2B marketing game. Don’t miss these highlights!
ABM success at T-Systems: from pilot to real client impact
Discover the path to ABM success with insights from Sascha Steiner, ABM Lead at T-Systems. Learn how bold pilots, leadership buy-in, and client-centric strategy created lasting impact. Don’t miss his session at the European ABM Forum in Amsterdam!
ABM Success Secrets from SPOTONVISION: Expert Insights for B2B Marketing Leaders
Discover SPOTONVISION ABM success tips from Ingrid Archer and Tamara den Hartog to align sales and marketing and avoid common B2B pitfalls.
How Adyen Built a Scalable ABM Strategy: Insights from the European ABM Forum 2025
Discover how the Adyen ABM strategy scaled globally using AI, team alignment, and agile frameworks – shared live at the European ABM Forum 2025.
Henkel ABX Strategy: elevating customer experience with AI
Discover how the Henkel ABX strategy blends AI with customer-centricity to elevate B2B experiences—featuring insights from Reena Jagtap ahead of the European ABM Forum.
From 2014 to Today: How Fujitsu is transforming ABM (and why being brave is key)
Discover the key to ABM success with insights from Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu. Learn how bravery, AI, and strategic alignment drive sustainable ABM growth. Don’t miss her session at the European ABM Forum!