Marketing and sales alignment in B2B: how Hubspot drives revenue growth
Last week, I interviewed Kieran Flanagan to learn about marketing and sales alignment in B2B. Kieran, visiting The Netherlands in March to speak at our B2B Marketing Forum, shared how HubSpot, a US-based company, a US-based company, created a love story between...
The relevance of B2B marketing in the boardroom
Ahead of the B2B Marketing Forum 2014, Shimon Ben Ayoun from SPOTONVISION spoke with Laura Patterson to discuss the relevance of B2B marketing. Laura’s career began twenty years ago in sales, and now she is a marketing consultant. Laura is a marketing pioneer,...
B2B Marketing Forum 2013 liveblog
17.20 uur: That's all folks We zijn klaar voor vandaag! Een dag vol goede adviezen voor/over B2B marketing. Ging het allemaal te snel vandaag? Lees het allemaal nog eens rustig terug op deze blog. En dan is het nu tijd voor een borrel... 16.55 uur: De uitreiking van...
Mike Volpe: Use love in your marketing
In preparation for the B2B Marketing Forum, Shimon Ben Ayoun from SPOTONVISION interviewed Mike Volpe, CMO at HubSpot. Mike is one of the keynote speakers for the event and will be sharing his thoughts on his ‘love story’ approach to inbound marketing, which is the...
Proactive B2B Marketing: Get off your chair and kick some ass
Proactive B2B marketing takes courage, creativity, and the willingness to challenge the status quo. According to Roel Haanappel, business marketer at UNIT4, marketers today are overwhelmed by reactive tasks from sales - resulting in a lack of long-term vision. At the...
B2B buying behaviour: why business buyers want easy decisions
B2B buying behaviour is often far from rational. Nick Southgate - a behavioural economist and philosopher - reveals how psychological shortcuts, social proof, and decision fatigue drive business purchases. Nick teaches at the School of Life, where he runs a popular...
Conversation marketing in B2B: why good conversations take real work
To have a real conversation with your customers you need to really engage. It requires dedication but also content, a great customer experience, a good conversation and overall collaboration.
Nationale-Nederlanden wint B2B Marketing & Communicatie Award 2011
Amstelveen – 16 maart 2011, Verzekeraar Nationale-Nederlanden heeft dinsdag de B2B Marketing & Communicatie Award in de wacht gesleept. Deze award, die voor de tweede keer werd uitgereikt, is onderdeel van het jaarlijkse B2B Marketing Forum en onderscheidt effectieve marketing- en communicatiecampagnes in de business-to-business markt.
We need to cross the gap between sales and marketing in B2B
Sales and marketing should deliberate more on how to approach customers in order to get the best marketing materials