by Ingrid Archer | Jan 27, 2015 | Geen categorie
How do you place your customer in the centre of things? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on March 17th. The main theme is...
by Ingrid Archer | Jan 16, 2015 | Geen categorie
The B2B Marketing Forum will be held on March 17th in Utrecht. Marije van Donselaar, Marketing Strategy Manager at Nuon Business in The Netherlands, will be one of the speakers. Her conviction is that the customer should take the leading role. Yes, also in B2B...
by Ingrid Archer | Jan 8, 2015 | Geen categorie
spotONvision’s survey on B2B marketing performance management Increasingly marketing directors are being measured based on performance metrics but only a few marketers can prove their value through numbers. To gain better insight in today’s state of affairs in B2B...
by Ingrid Archer | Nov 24, 2014 | Geen categorie
About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us. His main message – two years back – was that marketing will...
by Ingrid Archer | Oct 14, 2014 | Geen categorie
In maart van dit jaar won Philips Lighting met de campagne ‘Nieuw licht op oude meesters’ de B2B Marketing Award 2014. In navolging hiervan presenteren het B2B Marketing Forum en Philips Lighting gezamenlijk At the Speed of Light, een gratis inspiratiemiddag voor...
by Ingrid Archer | Mar 11, 2014 | Geen categorie
In the run-up to the B2B Marketing Forum on March 13th, Shimon Ben Ayoun (spotONvision) spoke to Lisa Redekop. Lisa is Global Head of Sales Academy, Learning & Enablement at Thomson Reuters. Lisa leads the global sales enablement team within Marketing, that is...
by Ingrid Archer | Mar 10, 2014 | Geen categorie
– Canon Nederland, DSM Engineering Plastics and Philips Lighting on stage on 13 March – The B2B Marketing Award will be handed out during the B2B Marketing Forum in Utrecht on 13 March. An expert jury has disclosed which three B2B cases have a chance to...
by Ingrid Archer | Mar 7, 2014 | Geen categorie
How do B2B buyers decide on large investments? Any sales or marketing professional would like to have more insights in this process. In the annual Dutch survey for the B2B-community, by spotONvision and TNS NIPO, we looked at B2B-investments of more than €100.000,-....
by Ingrid Archer | Feb 25, 2014 | Geen categorie
In the run-up to the B2B marketing forum on March 13, Shimon Ben Ayoun (spotONvision) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and one of the speakers at the B2B Marketing Forum 2014. With his team, Arthur supports the business groups of DSM in...
by Ingrid Archer | Feb 19, 2014 | Geen categorie
by Heike Neumann, Marketing Manager Oracle Marketing Cloud We all know that sales and marketing should work hand in hand. But in the daily business life, it often seems one is sitting in the train and the other is standing on the platform – in between the gap. Mostly...
