Metaverse: What’s in it for B2B?  

Call it a buzzword, but the Metaverse is likely to shake up your marketing strategy in the next few years. Learn all about the definition, practical implication and best practices of the latest Internet hype.  

In this 2-hour session you will learn:  

  • What is the Metaverse 
  • Can my organization make use of it?  
  • How can Sales & Marketing benefit 
  • What are some best practices 
  • How to prepare from now on? 

Salesforce innovation officer Patrick Willer and VINT researcher Sander Duivestein will share their expert insights. We end the day with networking drinks.  

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WHAT Roundtable Metaverse: What’s in it for B2B?  

FOR WHOM Growth Leaders (CMOs, heads of Sales, Commercial Directors and the like)  

WHEN 16 March 15:00 – 18:00 

WHERE Deloitte Innovation Experience Center, Amsterdam  

WHY JOIN Learn about hot topic in B2B, network with the best B2B CMOs of the Benelux.   


Sander Duivestein works for the international research institute of Sogeti. He is a speaker, trend watcher, internet entrepreneur, advisor and columnist about the impact of digital technology on people, companies and our society. 

Patrick Willer is intrigued by people. How we think. How we connect. What we create. And the role that technology plays in evolution. As innovation officer at Salesforce he writes and talks about innovation and technology, and the impact on our daily lives. 

Shimon Ben-Ayoun is co-founder and managing partner of B2B marketing agency SPOTONVISION. He specialises in B2B marketing and sales. His personal goal is to unite marketing & sales departments to create one seamless customer experience.

What are growth leaders? 

Growth leaders in B2B are managers that are actively contributing to their organisation’s growth goals. Think of CMOs, Heads of sales, Commercial Directors and the like. Your exact title doesn’t matter, as long as you are somehow responsible for business growth in a large B2B organisation.  

We invite you to exclusive knowledge-sharing events to keep up with the latest trends in B2B marketing and to network with your peers! Get an impression of last year’s event here: