The Forum

Game changers in B2B

The 10th edition of the B2B Marketing Forum is all about game changers.Game changers in B2B

Looking back at the last 10 years of B2B marketing we see how the game has changed and keeps on changing. It’s visible in the way we work, in the technology available and in the co-operation between sales and marketing. We have traveled from the concept of permission marketing by Seth Godin in 2010 to actual permission marketing living through GDPR in 2018.

The role of sales and marketing has been molded by the way buyers behave differently, and marketing is now perceived as a value add contributor throughout the whole process. The role of marketing to enable sales in a different way is irreversible.

We have implemented new technologies; they have been game changers in everything we do, but these technologies will play an even bigger role in the years to come. And, next to the fact that customer behavior has changed, technology has a continued impact on the way marketing teams work.

The 10th edition of the B2B Marketing Forum is a festival, bringing together all game changers from the past 10 years. Looking to the future, it’s time exploit all our learnings. With research, inspiration and B2B cases in a set up never to forget.