The end of segmentation in B2B

While we all hear that we should segment our marketing efforts, John Watton, director of marketing of behavioural marketing automation company Silverpop in Europe, wants us to go above and beyond. At

The Rise of Relevance

With all the hype about content marketing online, it seems as if it’s a new trend in marketing. The truth is, that even though the importance of online content for SEO and social media has put a new