Silverpop

The end of segmentation in B2B

While we all hear that we should segment our marketing efforts, John Watton, director of marketing of behavioural marketing automation company Silverpop in Europe, wants us to go above and beyond. At

The changing role of the buyer

Over the last 5 to 10 years there has been a change in the role of the buyer in business to business orB2B if you like. Many companies have failed to adapt to this changing role and are paying the