by Heike Neumann, Marketing Manager Oracle Marketing Cloud We all know that sales and marketing should work hand in hand. But in the daily business life, it often seems one is sitting in the train
Last week I interviewed Kieran Flanagan. Kieran will be visiting The Netherlands in March to speak at our B2B Marketing Forum. US-based company Hubspot has been very successful in creating a love
Alignment between marketing and sales pays off: it generates more new clients with fewer leads, more turnover and better client retention. It is with good reason that we hear more and more often that
While we all hear that we should segment our marketing efforts, John Watton, director of marketing of behavioural marketing automation company Silverpop in Europe, wants us to go above and beyond. At
Lead management at a company that sells over 15,000 products to more than 10,000 customers is never an easy feat. Alex Ballering, global lead management and direct marketing director at NXP
“B2B Marketers should stop being lazy by sitting in their chairs. They should have the courage and audacity to be proactive in their jobs”, says Roel Haanappel, business marketer at UNIT4. According
When David Dorling, head of global marketing and portfolio management at Swiss Post Solutions AG, settled in to his new post about two years ago, he was surprised to learn that marketing was not
Just Imagine your ideal marketing conference where…… You would be inspired by great speakers, learn from successful case studies, be trained in new marketing skills, You can participate in round
Nick Southgate is a philosopher who has worked in advertising for many years. For the last three years Nick has worked in marketing & advertising as a behavioural economist. By looking at things
Exciting times in Business-to-Business marketing and communication have arrived. New tools, technologies and tactics are transforming the way marketers engage with prospects and turn these engagements
