The Dutch B2B Marketing Award is already going into its seventh year. Initiator spotONvision puts B2B marketing cases and success stories in the spotlight: ‘Business-to-business still doesn’t get the
In the past five years DHL Express invested heavily in their focus on the customer and in redesigning the organisation in a customer-centric manner. Now this focus has become a culture, a way of life,
The sixth edition of the B2B Marketing Forum is fast approaching. Here are ten reasons why you should not miss this event. Experience how best-in-class marketers measure their
“We actually turned our marketing upside down” says Marije Gould, Vice President Marketing EMEA for Verint Systems. She explains that in the past year they chose a completely different approach to
Year upon year the European B2B Marketing Forum in The Netherlands is the most unique B2B marketing event, certainly worth visiting. On March 17th 2015 we feature Keynote David Cooperstein at the
In the run-up to the B2B Marketing Forum on March 13th, Shimon Ben Ayoun (spotONvision) spoke to Lisa Redekop. Lisa is Global Head of Sales Academy, Learning & Enablement at Thomson Reuters. Lisa
In the run-up to the B2B marketing forum on March 13, Shimon Ben Ayoun (spotONvision) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and one of the speakers at the B2B Marketing Forum
by Heike Neumann, Marketing Manager Oracle Marketing Cloud We all know that sales and marketing should work hand in hand. But in the daily business life, it often seems one is sitting in the train
Last week I interviewed Kieran Flanagan. Kieran will be visiting The Netherlands in March to speak at our B2B Marketing Forum. US-based company Hubspot has been very successful in creating a love
In the run-up to the B2B marketing forum 2014 Shimon Ben Ayoun (spotONvision) spoke to expert and keynote speaker Laura Patterson. Her carrier started twenty years ago in sales and now she is
