In 2012 we spoke to Vincent Hooplot, at that time the Marketing Director at Robeco, about the implementation of a new content marketing approach for business relations. Vincent spoke about the
While we all hear that we should segment our marketing efforts, John Watton, director of marketing of behavioural marketing automation company Silverpop in Europe, wants us to go above and beyond. At
With all the hype about content marketing online, it seems as if it’s a new trend in marketing. The truth is, that even though the importance of online content for SEO and social media has put a new
In preparation of the B2B Marketing Forum we interviewed one of the keynote speakers, Mike Volpe, CMO at Hubspot. We asked Mike to explain his 'love story' as that will be the title of his
Lead management at a company that sells over 15,000 products to more than 10,000 customers is never an easy feat. Alex Ballering, global lead management and direct marketing director at NXP
“B2B Marketers should stop being lazy by sitting in their chairs. They should have the courage and audacity to be proactive in their jobs”, says Roel Haanappel, business marketer at UNIT4. According
Just Imagine your ideal marketing conference where…… You would be inspired by great speakers, learn from successful case studies, be trained in new marketing skills, You can participate in
Nick Southgate is a philosopher who has worked in advertising for many years. For the last three years Nick has worked in marketing & advertising as a behavioural economist. By looking at things
Exciting times in Business-to-Business marketing and communication have arrived. New tools, technologies and tactics are transforming the way marketers engage with prospects and turn these engagements
Let's not kid ourselves: if you go to a seminar you want to actually learn something. Sure, being away from the boss is nice but you want to come back inspired and excited to start new things. We bet
