VP, CA Commercial – Cambridge Analytica
As Vice President Commercial at Cambridge Analytica, Richard’s role is to encourage and mobilise marketers to turn big data into big actions. He applies data analytics, behavioral science, and digital marketing to transform the way brands engage with consumers. Prior to Cambridge Analytica, Richard was Managing Director and Vice President EMEA for Turn, and has also held various leadership roles at Google. Richard is also Chair of the DMA Business to Business Council, was a founding executive committee member of the Business Marketing Club.
Richard has over 20 years of experience transforming brands by using the latest digital technology and implementing innovative go-to-market strategies. He has led many strategic business and marketing initiatives.
He is a regular speaker at industry events and conferences.