Web Analyst B2B – Nuon
As Web Analyst at Nuon, Michel enables B2B marketers to optimize digital marketing, sales and service efficiency with data-driven insights. Together with the B2B marketing team, he is responsible for optimizing online lead generation and service processes. Michel is passionate about creating consistent and personalized customer experiences across channels by leveraging online behavioral data and exploiting digital analytics/experience tools like Eloqua, Adobe Analytics and Relay42.
Prior to Nuon, Michel worked as a consultant at Accenture in the customer relationship management and digital analytics space. He has over 6 years of experience in different international B2B organizations and conducted several projects related to sales and service process optimization, online marketing and digital analytics.