Co-founder & Director Clients, Strategy & Success – spotOnvision & the B2B Marketing Forum
Ingrid Archer is co-founder and Clients Director of spotONvision and the B2B Marketing Forum. She initiated successful marketing campaigns in various sectors and is one of the experts in the field of content marketing, buyer personas and lead nurturing in B2B. Previously she worked at Stater as a Director Marketing & Communications and as Product Launch manager at Baan Company.
Ingrid is a marketing and communications professional ‘pur sang’ with more than 20 years of experience in B2B marketing and communication.
Ingrid is also a blogger and frequently provides lectures and workshops. She holds a Master degree in both Public Administration Marketing and in Modern Greek and Arts Management.