The data-driven customer journey in B2B

How does data help in gaining insights about the buyer and customer journeys?

From the first moment of contact to lead generation? From marketing qualified lead to sales qualified lead?

Executives require insights that enable them to quickly see if marketing is on the right track and to pinpoint where corrective actions are needed. Frans takes you into the world of the data-driven online customer journey. He shows how you can use data to get a better grip on the online customer journey. As well as, how this data can be used in improving conversions on your website.

 This session is in Dutch.