Does your sales team understand that when they speak to the buyer, the buyer’s journey started much earlier and the role of marketing in this journey is crucial?
In this session 2 passionate and hard core B2B marketers explain:
Cathelijne Quarré-Bijleveld and Leslie Alore will show how all marketing disciplines impact the buyer journey and how they measure and manage results. Through a case study, based on real life examples, they tell a story that shows the power and effectiveness of a truly integrated marketing ecosystem, and the experience it creates from a buyers’ perspective.
Your key learnings will be:
Watch out! This marketing story is not for the faint of heart. Join the journey of Cathelijne and Leslie and learn how to manage and build an commercial ecosystem within your organisation.
This session is in English.