How big data and psychographics are changing B2B marketing

The impact of data-driven marketing has never been in sharper focus. But what does this really mean for B2B marketers?

Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects. Enabling businesses to be more customer-centric and bringing the panacea of the ‘right message to the right person at the right time’ within reach.


Sessie B2B Marketing Forum Engels This session is in English.

Location: Date: 15 March 2018 Time: 10:40 - 11:20 Richard Robinson VP Commercial - Cambridge Analytica Richard Robinson Tracks: