Account-based marketing is a useful approach when you can segment or pick a small group of key accounts to target, especially when the stakes are high.
ABM is especially interesting when the buying process is complex and you encounter many formal and informal stakeholders.
In this workshop we will get you started with a step-by-step approach. Are you in?
Watch out! ABM is only working when marketing and sales are working closely together.
This session is in Dutch.