Today, at the B2B Marketing Forum in Amsterdam, we’re launching the new report Business Buyer Insights 2013 by spotONvision and TNS-NIPO.
It’s not always easy for B2B marketers to understand the buyer and understand how the buyer makes decisions. “Why is someone interested or not in my product or service? How can I best reach my target audience? How can my marketing be most successful?And, how do I achieve maximum ROI from my marketing choices?”
In this survey we look at buyer behaviour in 18 different business categories. We looked at what buyers did during the buying process and how they made their choices.
You can download the report now: Business Buyer Insights 2013