Customer journey mapping: what, how and why?

Matthew Banks,  Senior Director Customer Experience at Oracle, explains in this video interview:

  • All about customer journey mapping
  • How you can start
  • Why customer journey mapping is important

Matthew’s tip for marketers who’d like to start with customer journey mapping:

“Trust yourself, your brand and your customer and focus on what connects you. If you can focus on who you are, on what your market is about and what your customers want, ROI and lead conversion will follow automatically.”