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How to connect your marketing activities in such a way that it adds value to your customers? This year's B2B Marketing Forum theme is 'Connecting the Dots'. Inspiring keynotes and workshop guru's are

The B2B Marketing Forum 2016 is the annual marketing event that you don't want to miss. This year's theme is customer growth. This year's chairman is Lars Sorensen. Watch his special message and join

The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the

Customer centricity is a key objective for B2B marketers. But what do you do when you get further and further away from your customer? How do you get back to basics of listening to your customer? We

Matthew Banks,  Senior Director Customer Experience at Oracle, explains in this video interview: All about customer journey mapping How you can start Why customer journey mapping is

Lead management at a company that sells over 15,000 products to more than 10,000 customers is never an easy feat. Alex Ballering, global lead management and direct marketing director at NXP