Retrospect

Customer centricity is a key objective for B2B marketers. But what do you do when you get further and further away from your customer? How do you get back to basics of listening to your customer? We

Matthew Banks,  Senior Director Customer Experience at Oracle, explains in this video interview: All about customer journey mapping How you can start Why customer journey mapping is

Last March Philips Lighting won the B2B Marketing Award 2014 with its campaign ‘Nieuw Licht op Oude Meesters’ (‘Masters of Light’) featuring the Rijksmuseum and its lights. Following this, the B2B