Looking back at the B2B Marketing Forum
Quite special, an event that started with a wild idea from the founders Shimon Ben Ayoun and Ingrid Archer, the B2B Marketing Forum in 2006. They had invited marketing guru Seth Godin to the
Customer centricity is a key objective for B2B marketers. But what do you do when you get further and further away from your customer? How do you get back to basics of listening to your customer? We
Matthew Banks, Senior Director Customer Experience at Oracle, explains in this video interview: All about customer journey mapping How you can start Why customer journey mapping is
Last March Philips Lighting won the B2B Marketing Award 2014 with its campaign ‘Nieuw Licht op Oude Meesters’ (‘Masters of Light’) featuring the Rijksmuseum and its lights. Following this, the B2B
