Marketing and sales alignment

Interview with Richard Robinson by Ingrid Archer Earlier this year Richard Robinson talked about the tipping point between marketing as we know it, and marketing as it will come to be

spotONvision’s survey on B2B marketing performance management Increasingly marketing directors are being measured based on performance metrics but only a few marketers can prove their value through

In the run-up to the B2B marketing forum on March 13, Shimon Ben Ayoun (spotONvision) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and one of the speakers at the B2B Marketing Forum

by Heike Neumann, Marketing Manager Oracle Marketing Cloud We all know that sales and marketing should work hand in hand.  But in the daily business life, it often seems one is sitting in the train