Shimon: Great to have you in Amsterdam, thanks very much for the great presentation. How do you see the sales profession change in the light of the new technology, the AI and of course the customers
The best marketers are data-driven. This means that they use customer and website data to make smart decisions that accelerate the growth of a company. Smarter decisions are made because, by using
Showpad recently surveyed 504 medium- to large-sized businesses across the U.S. and Europe to explore the links between content and customer experience. Among many other interesting insights, we
International Growth Hacker David Arnoux is coming to the B2B Marketing Forum this year. He will speak about Growth Hacking. But what exactly is a Growth Hacker? Which tools and technologies can
Amstelveen, March 16th, 2017 - The greatest forces of change are the buyers and their buying habits. B2B marketers need to know how to take advantage of these trends in order to develop and execute
By Ingrid Archer & Hans Snel, with special thanks to Christopher Engman. For Dutch version see website B2B Marketeers. “Some junior sales people think: ‘I had a meeting with KLM and they
It is well known that B2C organisations are advanced when it comes to digital marketing, but B2B companies are catching up. Nowadays, B2B organisations constantly need to add additional digital value
There is a great deal of change within the B2B marketing landscape and we are all aware that these changes happen fast. The greatest forces of change are the buyers and their buying habits. It is
The terms customer journey and buyer journey are frequently used interchangeably. However, there is a clear difference between the customer journey and buyer journey. The buyer journey refers to
Improving, renewing and innovating faster in a new period. According to Jacques Pijl strategy execution is a craft and should become a core competence in itself, at least if you want to renew your
