Announcement

Coming up: the 10th edition of the B2B Marketing Forum. Have you already registered or are you still wondering whether you should? Read on for the 10 reasons why you should not miss out on this

Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce and Wall Street Journal bestselling author of Growth IQ. Growth IQ in B2B marketing and sales: changing your game At the

Interview with Richard Robinson by Ingrid Archer Earlier this year Richard Robinson talked about the tipping point between marketing as we know it, and marketing as it will come to be

Customer experience management is one of the main challenges B2B marketers are facing. Questions arise such as how companies can improve customer experience while still delivering tangible business

You know what would be particularly handy? Having an overview of all the people present at a congress or event. Just imagine knowing all the visitors beforehand. Knowing their title, their job and the

B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches?

Energy! Come and get some yourself and experience some of his. We are proud to present our chairman Lars Sorensen. As chairman of the B2B marketing forum he will make use of all possibilities to focus

The B2B Marketing Forum 2016 is the annual marketing event that you don't want to miss. This year's theme is customer growth. This year's chairman is Lars Sorensen. Watch his special message and join

Curious how B2B-customers experience customer centricity? Want to know more about which industries lead the pack when it comes to positive B2B customer relationships and which lag behind? During the

In 2012 we spoke to Vincent Hooplot, at that time the Marketing Director at Robeco, about the implementation of a new content marketing approach for business relations. Vincent spoke about the