B2B Marketers on your Marks! CMO TALKS 20th March – programme

B2B Marketing Forum Amsterdam Live Streaming: Stay tuned all day!

CMO Talks is a live stream programme for all B2B Marketers located outside The Netherlands on March 20th. A day full of inspiration for free!

– Please note, all mentioned times are CET-

10 minute B2B Marketing discussions and interviews all day long! What’s more: join the conversation and tweet your questions using #CMOtalks

10.00 am
SDL – official opening of the CMO TV
/ Together with B2B Marketing Forum: Nicola Meinders (SDL)
Importance of engagement, off and online

10.30 am
Lisa Arthur, CMO Aprimo

The Marketing Revolution: Engage – Lead – Perform

11.00 am
Ronald Velten (IBM), Reg van Steen (TNS NIPO) and Ingrid Archer (spotONvision)
B2B marketing trends and the international differences; based on IBM CMO survey, B2B Marketing Barometer NL, recent US studies on content marketing and social media
Conversation / Discussion

11.30 am
Kors van Wyngaarden, Global Director Online Marketing and Strategy, Philips Healthcare
Benefits and challenges rolling out int’l Social Media campaign, strong focus on LinkedIn (key learnings)

Scott Stratten (UNmarketing
How to change marketers mind-set and daily habits, and gain more value out of engagement – differences in challenges big company versus small company

Will Schnabel (Silverpop), versus the customer perspective, Nicola Meinders (SDL)

Real value of successfully implemented marketing automation system: the dream and the journey

12:40 pm
Shimon Ben Ayoun, spotONvision and Lisa Arthur, CMO Aprimo
Why marketers 3.0 need to love technology. You can no longer exclude technology from your marketing plans to be successful (you love it or you’re out!)

1.00 pm
Vincent Hooplot, SVP Marketing Robeco and
Todd Wheatland, VP Thought Leadership & Marketing, Kelly Services
Cross border Thought Leadership: the challenges and hard work that international (cross cultural) content marketing takes

1.30 pm
Steven Van Belleghem (The Conversation Company)

The evolution companies need to become a true Conversation Company: how to be transparent in your dialogue with customers and prospects; new book The Conversation Company

2.00 pm
Rob Cools (SDL)

Role of Content Management System in the engagement process; vision of customer experience management

2.30 pm
Sharon Hudson, Vice President of Advertising and Event, MarketingProfs

New research – sneak preview

3.00 pm
NL NIMA B2B Award: 3 finalists (Philips, Oce, InterfaceFLOR)

3.30 pm
Guest speaker and Closing CMO Talks, Summary SDL
SDL interviews the interviewer (Yuri van der Sluis) about the 5 learnings of the day
Interview in reverse